Being willing to “pre-order” your shoes means you are partnering with us. Why? Because soon into our quest to create the perfect shoe, we received pressure from those we were working with to narrow the shoe for “better” aesthetics. But if we were going to sell a narrow shoe, like every other shoe, why were we even here? Was our goal to make money, or were we here to provide a needed product?
We chose the latter.
Inventories are expensive and interest rates are high, but there are ample people and groups ready to “invest” to make inventories possible. But investors want a return on their money and preferably as much as possible. That would mean them wanting us to make changes based on fashion and not on human anatomy. Look at other brands you know and see if you think they have become narrower than when they started. In addition, we wanted to offer several models immediately, not to mention the larger version of each model.
Thank you again for your patience and for partnering with us to bring our shoes to market.
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